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Your signups are dropping off.
Find out exactly where.

Answer 5 questions about your SaaS funnel. Get a personalised benchmark score showing how your conversion rates compare — and which stage is costing you the most revenue.

No credit card · No pitch · Just your score
<10% of signups convert to paid
for most SaaS companies in 2026
3x higher conversion for companies
that track activation — most don't
75% of trial signups never become
paying customers
The problem

You can see the drop-off.
You just don't know why.

Mixpanel shows you where users leave. Amplitude gives you the numbers. But most SaaS companies convert under 10% of signups — and 75% of trial users never become paying customers. The problem isn't the data. It's that nobody tells you which stage is the leak, or what to fix first. That's what this score does.

📊

Dashboards without diagnosis

You have the data. You don't have the answer. Tools show the drop-off — not the cause.

🔧

Fixing the wrong stage

Companies that track activation convert 3x more — but most don't even know what their activation rate is.

💸

Revenue left on the table

75% of signups never pay. Most of them could have — if the right stage had been fixed first.

How it works

Three steps to your score

01

Answer 5 questions

No spreadsheets. No analytics access needed. Just your rough conversion numbers — even estimates work.

02

Get your benchmark score

See how each stage of your funnel compares to 2026 SaaS benchmarks. Instantly. No waiting.

03

Know what to fix first

Your score identifies the single biggest leak — and what's likely causing it. Specific. Actionable.

Where is your funnel leaking?

Question 1 of 5
What's your visitor-to-signup rate? (What % of website visitors complete signup)
Under 1%
1–3%
3–5% — healthy range
Above 5% — strong
I don't track this
Question 2 of 5
What % of signups reach your core product action within 7 days? (e.g. create a project, invite a teammate, connect an account)
Under 20% — most users vanish
20–40% — below average
40–60% — healthy range
Above 60% — excellent
I don't track this
Question 3 of 5
What's your free-to-paid conversion rate?
Under 1% — significant problem
1–3% — below average
3–5% — industry average
Above 5% — top performer
I don't know
Question 4 of 5
What's your Day 7 retention — how many signups are still active 7 days later?
Under 15% — onboarding is broken
15–25% — needs work
25–40% — healthy
Above 40% — excellent
I don't track this
Question 5 of 5
What does your onboarding sequence look like right now?
No emails at all after signup
Just a basic welcome email
A 3–5 email sequence
Behavioural / triggered emails based on actions
Not sure
0
/ 100

Your Funnel Score

Your biggest leak

Want a free full diagnosis?

I'll analyse your actual funnel data and give you a ranked list of exactly what to fix first. Leave your details and I'll reach out within 24 hours.

No pitch. No retainer. I'll contact you within 24 hours.